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The Financial Times recently featured ROXEN in a piece on green innovations. Their opening captured it perfectly: "It looks like a Jet Ski, you ride it like a Jet Ski – but it's electric, so it won't disturb anyone nearby who was hoping for a peaceful afternoon by the water."

That's what we've built. But there's more to it than just being quiet.

Design from First Principles

Our founders come from aerospace and drone engineering, which shaped everything about how we approach design. The maxim from day one was simple: every gram counts.

Traditional Jet Skis weigh 200–300 kg. That weight creates real friction: trailers, regulations, docks, specialized launch facilities, fuel consumption. Rather than miniaturize an existing design, we started from scratch. Early prototypes looked more like an electric surfboard with a seat, using rigid inflatables to keep the craft as light as possible.

Access Nobody Else Has

As the FT notes, "the lower weight makes for easier transportation. No trailer needed – two people can easily lift it on to the roof of a car – and no dock or boat ramp is required to launch it, so you can access places that other watercraft can't reach."

We've tested this in practice. Alpine lakes that would have been off-limits with a trailer become reachable. Protected waters with electric-only regulations open up. Wildlife sanctuaries where noise matters. The weight difference isn't cosmetic, but functional freedom.

The 5.25 kWh battery delivers 55 kph top speed with a range that covers an extended exploration. A single charge replaces an hour of fuel burning, with less noise pollution.

Why It Matters Now

More lakes across Europe and beyond are banning petrol watercraft. Noise regulations are tightening. People want to escape without disturbing the escape of others. The FT frames it as environmental responsibility; we see it as practical sense.

We've sourced materials from within Sweden, hull, seat, fabric, to shorten supply chains and reduce the embedded carbon footprint. Shorter logistics. Quieter operation. Lower maintenance.

Over time, the economics favor electric: no oil changes, no spark plugs, no fuel costs, and access to waters where petrol craft simply aren't allowed.