Vision

ROXEN started with a simple idea: to build the watercraft we’d always dreamed of. Lightweight, portable, electric, and unapologetically fun.

Every detail - from the powerful driveline to the game-changing app to the innovative battery system - was designed right here in Sweden by people who live for the water. 

ROXEN is just the beginning of what we’ve got planned.

Background

Roxen Innovations (previously E-Watercraft) was founded January 2021 in Swedish town Linköping, by engineers Magnus Sundstedt, Paul Holmstedt and Martin Eronn. The three founders have more than 50 years combined experience from tech startups. Through their friendship and shared interest in new technologies came the idea of creating a product that was both fun and appealing, while challenging industry norms and limitations.

OUR STORY: FROM DREAM TODOMINANCE

2021 – The Spark
Three friends. One big idea. Roxen Innovations is born in Linköping, Sweden.

2022 – Testing the Limits
Our prototype (then called Eco-Jet) smashes expectations in its first water
tests.

2023 – All Systems Go
Design? Perfected. Tech? Verified. ROXEN is ready to take on the world.

2024 – Making Waves
Public launch. Winning Innovation of the Year at Sweden’s
biggest boat show. Just the beginning.

2025 – The Big Premiere
ROXEN makes its global debut and production ramps up for our first 100 units.

2026 – World Domination
Scaling up to deliver over 1,000 units and taking the ROXEN experience
worldwide.

Investors

  • The company E-Watercraft was founded in January 2021 by entrepreneurs Magnus Sundstedt, Martin Eronn and Paul Holmstedt. The company was rebranded to Roxen Innovations December 2024.
  • The main focus of Roxen Innovations is development and sales of electric, personal watercraft (PWC). Currently on offer is the company’s first product – the Roxen personal watercraft. 
  • The Roxen PWC is available to individuals and businesses, with a focus on PWC rental companies during 2025.
  • Roxen Innovations is looking for investors to boost production during an expected upward trend in demand for electric PWC’s.